Sample of the web survey input form.

Data is collected from respondents using a form that looks like this

Q1. Did you plan your trip using a Travel Agent?

No
Yes
Click in the circle that is your best answer
    Terrible Awful Could be better Average Great Surprisingly good Awesome
Q2. What best describes the quality of your flight?
Q3. Rate your car rental service
Q4. Rate the demeanor of the receptionist
Q5. Please rate the room
    Rotten Stunk Putrid Bleh Worthy Fragrant Swoony
Q6. My reaction to the survey is